KAPFERER JEAN NOEL. (2010). STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE.
Style de citation Chicago (17e éd.)KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. NEW DELHI: KOGAN PAGE, 2010.
Style de citation MLA (9e éd.)KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE, 2010.
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