Citazione Stile APA (7a Edizione)

KAPFERER JEAN NOEL. (2010). STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE.

Citazione stile Chigago Style (17a edizione)

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. NEW DELHI: KOGAN PAGE, 2010.

Citatione MLA (9a ed.)

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE, 2010.