Cita APA (7a ed.)

SCHONBERGER RIC. (1990). BUILDING A CHAIN OF CUSTOMERS. THE FREE PRESS.

Cita Chicago Style (17a ed.)

SCHONBERGER RIC. BUILDING A CHAIN OF CUSTOMERS. NEW YORK: THE FREE PRESS, 1990.

Cita MLA (9a ed.)

SCHONBERGER RIC. BUILDING A CHAIN OF CUSTOMERS. THE FREE PRESS, 1990.