KOTLER PHILIP; KELLER KEVIN LANE. (2016). MARKETING MANAGEMENT (15TH.). PEARSON INDIA EDUCATION SERVICES PVT LTD.
Chicago Style (17th ed.) CitationKOTLER PHILIP; KELLER KEVIN LANE. MARKETING MANAGEMENT. 15TH. NOIDA: PEARSON INDIA EDUCATION SERVICES PVT LTD, 2016.
MLA (9th ed.) CitationKOTLER PHILIP; KELLER KEVIN LANE. MARKETING MANAGEMENT. 15TH. PEARSON INDIA EDUCATION SERVICES PVT LTD, 2016.
Warning: These citations may not always be 100% accurate.