STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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| Main Author: | |
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| Format: | Book |
| Published: |
NOIDA
PEARSON EDUCATION LTD
2016
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| Edition: | 4TH |
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| Physical Description: | XXIX;586 |
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| ISBN: | 978-93-325-4220-4 |