STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

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Bibliographic Details
Main Author: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Format: Book
Published: NOIDA PEARSON EDUCATION LTD 2016
Edition:4TH
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NMIMS SPP SPTM Mumbai -

Holdings details from NMIMS SPP SPTM Mumbai -
Call Number: 658.827
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