STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

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Autor principal: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Formato: Livro
Publicado em: NOIDA PEARSON EDUCATION LTD 2016
Edição:4TH
Assuntos:
BRAND MANAGEMENT
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY Por KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC

Publicado em 2018
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY Por KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC

Publicado em 2017
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY Por KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC

Publicado em 2015
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