Cita APA (7th ed.)

KOTLER PHILIP. (2011). PRINCIPLES OF MARKETING (13TH.). PEARSON EDUCATION.

Cita Chicago (17th ed.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. NEW DELHI: PEARSON EDUCATION, 2011.

Cita MLA (9th ed.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. PEARSON EDUCATION, 2011.