APA (7th ed.) Citation

KOTLER PHILIP. (2011). PRINCIPLES OF MARKETING (13TH.). PEARSON EDUCATION.

Chicago Style (17th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. NEW DELHI: PEARSON EDUCATION, 2011.

MLA (9th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. PEARSON EDUCATION, 2011.