APA-viite (7. p.)

KOTLER PHILIP. (2011). PRINCIPLES OF MARKETING (13TH.). PEARSON EDUCATION.

Chicago-viite (17. p.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. NEW DELHI: PEARSON EDUCATION, 2011.

MLA-viite (9. p.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. PEARSON EDUCATION, 2011.