KOTLER PHILIP. (2011). PRINCIPLES OF MARKETING (13TH.). PEARSON EDUCATION.
Čikaški stil citiranja (17. izdanje)KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. NEW DELHI: PEARSON EDUCATION, 2011.
MLA način citiranja (9. izdanje)KOTLER PHILIP. PRINCIPLES OF MARKETING. 13TH. PEARSON EDUCATION, 2011.
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