Cita APA (7th ed.)

ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY. (2016). SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (6TH.). MC GRAW HILL EDUCATION.

Cita Chicago (17th ed.)

ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 6TH. NEW DELHI: MC GRAW HILL EDUCATION, 2016.

Cita MLA (9th ed.)

ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 6TH. MC GRAW HILL EDUCATION, 2016.