SERVICES MARKETING:INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

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Bibliographic Details
Main Author: ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY
Format: Book
Language:English
Published: NEW DELHI MC GRAW HILL EDUCATION 2016
Edition:6TH
Subjects:
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MARC

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100 |a ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY  |9 122 
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650 |a Management  |9 45