SERVICES MARKETING:INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

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Bibliographic Details
Main Author:	ZEITHAML VALARIE A; BITNER MARY JO; GREMLER DWAYNE D; PANDIT AJAY
Format:	Book
Language:	English
Published:	NEW DELHI MC GRAW HILL EDUCATION 2016
Edition:	6TH
Subjects:	Management
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