STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
NOIDA
PEARSON EDUCATION LTD
2018
|
| Edition: | 4TH |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | XXIX;586 |
|---|---|
| ISBN: | 978-93-325-4220-4 |