STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
NOIDA
PEARSON EDUCATION LTD
2018
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| Edition: | 4TH |
| Subjects: | |
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| 100 | |a KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC |9 104 | ||
| 245 | |a STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY | ||
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| 650 | |a Management |9 45 | ||
| 700 | |a BRAND MANAGEMENT |9 212 | ||