MANGING CUSTOMERS FOR PROFIT : STRATEGIES TO INCREASE PROFITS AND BUILD LOYALTY

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• Managing Customers for Profit : Strategies to Increase Profits and Build Loyalty
  Dahkki: Kumar, V
  Almmustuhtton: (2008)
• Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
  Dahkki: Kumar, V.
  Almmustuhtton: (2008)
• Increasing Customer Loyalty
  Dahkki: Harvard Business School
  Almmustuhtton: (2011)
• IMPROVING CUSTOMER SATISFACTION, LOYALTY AND PROFIT
  Dahkki: JOHNSON M D
  Almmustuhtton: (2000)
• Ultimate CRM Handbook : Strategies and concepts for building enduring customer loyalty and profitability
  Dahkki: Freeland John G.
  Almmustuhtton: (2002)