KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC. (2020). STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY (5TH.). PEARSON (I) EDUCATION SERVICES PVT LTD.
Chicago-Zitierstil (17. Ausg.)KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY. 5TH. PEARSON (I) EDUCATION SERVICES PVT LTD, 2020.
MLA-Zitierstil (9. Ausg.)KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY. 5TH. PEARSON (I) EDUCATION SERVICES PVT LTD, 2020.
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