STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY

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Autor principal: KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC
Formato: Desconhecido
Publicado em: PEARSON (I) EDUCATION SERVICES PVT LTD 2020
Edição:5TH
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STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY

STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY Por KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC

Publicado em 2024
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