Lal Rajiv. (2005). Marketing Management: Text and Cases. Tata McGraw Hill Education.
Chicago Style (17th ed.) CitationLal Rajiv. Marketing Management: Text and Cases. New Delhi: Tata McGraw Hill Education, 2005.
MLA (9th ed.) CitationLal Rajiv. Marketing Management: Text and Cases. Tata McGraw Hill Education, 2005.
Warning: These citations may not always be 100% accurate.