Cita APA (7th ed.)

Lal Rajiv. (2005). Marketing Management: Text and Cases. Tata McGraw Hill Education.

Cita Chicago (17th ed.)

Lal Rajiv. Marketing Management: Text and Cases. New Delhi: Tata McGraw Hill Education, 2005.

Cita MLA (9th ed.)

Lal Rajiv. Marketing Management: Text and Cases. Tata McGraw Hill Education, 2005.