APA-Zitierstil (7. Ausg.)

Lal Rajiv. (2005). Marketing Management: Text and Cases. Tata McGraw Hill Education.

Chicago-Zitierstil (17. Ausg.)

Lal Rajiv. Marketing Management: Text and Cases. New Delhi: Tata McGraw Hill Education, 2005.

MLA-Zitierstil (9. Ausg.)

Lal Rajiv. Marketing Management: Text and Cases. Tata McGraw Hill Education, 2005.