Lal Rajiv. (2005). Marketing Management: Text and Cases. Tata McGraw Hill Education.
Cita Chicago Style (17a ed.)Lal Rajiv. Marketing Management: Text and Cases. New Delhi: Tata McGraw Hill Education, 2005.
Cita MLA (9a ed.)Lal Rajiv. Marketing Management: Text and Cases. Tata McGraw Hill Education, 2005.
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