APA (7th ed.) Citation

Keegan, W. J. (2005). Global marketing (5th.). Pearson education.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing. 5th. New Delhi: Pearson education, 2005.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing. 5th. Pearson education, 2005.