Cita APA (7th ed.)

Keegan, W. J. (2005). Global marketing (5th.). Pearson education.

Cita Chicago (17th ed.)

Keegan, Warren J. Global Marketing. 5th. New Delhi: Pearson education, 2005.

Cita MLA (9th ed.)

Keegan, Warren J. Global Marketing. 5th. Pearson education, 2005.