Clow Kenneth E. (2014). Integrated Advertising,Promotion, and Marketing Communication (6th ed.). Pearson Edu.
Chicago Style (17th ed.) CitationClow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. New Delhi: Pearson Edu, 2014.
MLA (9th ed.) CitationClow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. Pearson Edu, 2014.
Warning: These citations may not always be 100% accurate.