Clow Kenneth E. (2014). Integrated Advertising,Promotion, and Marketing Communication (6th ed.). Pearson Edu.
Style de citation Chicago (17e éd.)Clow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. New Delhi: Pearson Edu, 2014.
Style de citation MLA (9e éd.)Clow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. Pearson Edu, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.