Clow Kenneth E. (2014). Integrated Advertising,Promotion, and Marketing Communication (6th ed.). Pearson Edu.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रClow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. New Delhi: Pearson Edu, 2014.
एमएलए (9वां संस्करण) प्रशस्ति पत्रClow Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th ed. Pearson Edu, 2014.
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