Kotler Philip,keller Kevin Lane. (2012). Marketing Management (13th.). Pearson Education.
Chicago Style (17th ed.) CitationKotler Philip,keller Kevin Lane. Marketing Management. 13th. New Delhi: Pearson Education, 2012.
MLA (9th ed.) CitationKotler Philip,keller Kevin Lane. Marketing Management. 13th. Pearson Education, 2012.
Warning: These citations may not always be 100% accurate.