APA (7th ed.) Citation

Lal Rajiv. (2010). Marketing Management and Cases. Tata McGraw-Hill.

Chicago Style (17th ed.) Citation

Lal Rajiv. Marketing Management and Cases. New Delhi: Tata McGraw-Hill, 2010.

MLA (9th ed.) Citation

Lal Rajiv. Marketing Management and Cases. Tata McGraw-Hill, 2010.