Cita APA (7th ed.)

Lal Rajiv. (2010). Marketing Management and Cases. Tata McGraw-Hill.

Cita Chicago (17th ed.)

Lal Rajiv. Marketing Management and Cases. New Delhi: Tata McGraw-Hill, 2010.

Cita MLA (9th ed.)

Lal Rajiv. Marketing Management and Cases. Tata McGraw-Hill, 2010.