APA-referens (7:e uppl.)

Lal Rajiv. (2010). Marketing Management and Cases. Tata McGraw-Hill.

Chicago-referens (17:e uppl.)

Lal Rajiv. Marketing Management and Cases. New Delhi: Tata McGraw-Hill, 2010.

MLA-referens (9:e uppl.)

Lal Rajiv. Marketing Management and Cases. Tata McGraw-Hill, 2010.