Westwood, J. (2011). How to Write a Marketing plan (2nd ed.). Kogan Page.
Chicago Style (17th ed.) CitationWestwood, John. How to Write a Marketing Plan. 2nd ed. London: Kogan Page, 2011.
MLA (9th ed.) CitationWestwood, John. How to Write a Marketing Plan. 2nd ed. Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.