Westwood, J. (2011). How to Write a Marketing plan (2nd ed.). Kogan Page.
Cita Chicago Style (17a ed.)Westwood, John. How to Write a Marketing Plan. 2nd ed. London: Kogan Page, 2011.
Cita MLA (9a ed.)Westwood, John. How to Write a Marketing Plan. 2nd ed. Kogan Page, 2011.
Precaución: Estas citas no son 100% exactas.