Παραπομπή σε μορφή APA (7η εκδ.)

KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE -HALL INTERNATIONAL; INC.

Παραπομπή σε μορφή Chicago (17η εκδ.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. NEW DELHI: PRENTICE -HALL INTERNATIONAL; INC, 1988.

Παραπομπή σε μορφή MLA (9th εκδ.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE -HALL INTERNATIONAL; INC, 1988.