KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE -HALL INTERNATIONAL; INC.
Chicago Style (17. basım) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. NEW DELHI: PRENTICE -HALL INTERNATIONAL; INC, 1988.
MLA (9th ed.) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE -HALL INTERNATIONAL; INC, 1988.
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