Cita APA (7a ed.)

Rai, A. K. (2013). Customer Relationship Management. Tata McGraw-Hill.

Cita Chicago Style (17a ed.)

Rai, Alok Kumar. Customer Relationship Management. New York: Tata McGraw-Hill, 2013.

Cita MLA (9a ed.)

Rai, Alok Kumar. Customer Relationship Management. Tata McGraw-Hill, 2013.