APA (7th ed.) Citation

Batra, R. (1996). Advertising Management (6th ed.). Tata McGraw-Hill.

Chicago Style (17th ed.) Citation

Batra, Rajeev. Advertising Management. 6th ed. New Delhi: Tata McGraw-Hill, 1996.

MLA (9th ed.) Citation

Batra, Rajeev. Advertising Management. 6th ed. Tata McGraw-Hill, 1996.