Cita APA (7a ed.)

Batra, R. (1996). Advertising Management (6th ed.). Tata McGraw-Hill.

Cita Chicago Style (17a ed.)

Batra, Rajeev. Advertising Management. 6th ed. New Delhi: Tata McGraw-Hill, 1996.

Cita MLA (9a ed.)

Batra, Rajeev. Advertising Management. 6th ed. Tata McGraw-Hill, 1996.