Cita APA (7th ed.)

Batra, R. (1996). Advertising Management (7th.). Tata McGraw Hill Education Pvt. Ltd.

Cita Chicago (17th ed.)

Batra, Rajeev. Advertising Management. 7th. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 1996.

Cita MLA (9th ed.)

Batra, Rajeev. Advertising Management. 7th. Tata McGraw Hill Education Pvt. Ltd, 1996.