Batra, R. (1996). Advertising Management (7th.). Tata McGraw Hill Education Pvt. Ltd.
Chicago Style (17th ed.) CitationBatra, Rajeev. Advertising Management. 7th. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 1996.
MLA (9th ed.) CitationBatra, Rajeev. Advertising Management. 7th. Tata McGraw Hill Education Pvt. Ltd, 1996.
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