Batra, R. (1996). Advertising Management (7th.). Tata McGraw Hill Education Pvt. Ltd.
Cita Chicago Style (17a ed.)Batra, Rajeev. Advertising Management. 7th. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 1996.
Cita MLA (9a ed.)Batra, Rajeev. Advertising Management. 7th. Tata McGraw Hill Education Pvt. Ltd, 1996.
Precaución: Estas citas no son 100% exactas.