KOTLER PHILIP. (2009). MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL (13TH.). PEARSON.
Cita Chicago (17th ed.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. NEW DELHI: PEARSON, 2009.
Cita MLA (9th ed.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. PEARSON, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.