KOTLER PHILIP. (2009). MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL (13TH.). PEARSON.
Style de citation Chicago (17e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. NEW DELHI: PEARSON, 2009.
Style de citation MLA (9e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. PEARSON, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.