KOTLER PHILIP. (2009). MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL (13TH.). PEARSON.
Chicago Style (17. basım) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. NEW DELHI: PEARSON, 2009.
MLA (9th ed.) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL. 13TH. PEARSON, 2009.
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