Brand bubble

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Bibliographic Details
Main Author:	Gerzema, John
Format:	Book
Published:	New Delhi Lotus collection- Roli books 2008
Subjects:	Marketing,Marketing management,Brand name products > Valuation,Branding (Marketing)
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.87 GER
Copy	Available Place a Hold