APA-Zitierstil (7. Ausg.)

Shimp, T. A. A. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Shimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. New Delhi: Cengage Learning, 2013.

MLA-Zitierstil (9. Ausg.)

Shimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.