Shimp, T. A. A. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.
Chicago (17e ed.) BronvermeldingShimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. New Delhi: Cengage Learning, 2013.
MLA (9e ed.) BronvermeldingShimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.
Let op: Deze citaties zijn niet altijd 100% accuraat.