Shimp, T. A. A. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.
Citação do estilo Chicago (17ª ed.)Shimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. New Delhi: Cengage Learning, 2013.
Citação MLA (9ª ed.)Shimp, Terence A; Andrews. Advertising Promotion and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.