Malhotra Naresh. (2019). Marketing Research (7TH.). Prentice Hall of India.
Cita Chicago (17th ed.)Malhotra Naresh. Marketing Research. 7TH. Delhi: Prentice Hall of India, 2019.
Cita MLA (9th ed.)Malhotra Naresh. Marketing Research. 7TH. Prentice Hall of India, 2019.
Atenció: Aquestes cites poden no estar 100% correctes.