Schiffman Leon G. (2016). Consumer Behavior (11th.). Pearson.
Chicago Style (17th ed.) CitationSchiffman Leon G. Consumer Behavior. 11th. Chennai: Pearson, 2016.
MLA (9th ed.) CitationSchiffman Leon G. Consumer Behavior. 11th. Pearson, 2016.
Warning: These citations may not always be 100% accurate.